Outdoor advertising for the fair "Hem & Villa + Hem" in Stockholm.
Advertising in interior design magazines.
Hem & Villa- och Hemmässan
Once a year there are two fairs in Stockholm called Hem & Villa-mässan and Hem-mässan. In 2008 they decided to have these two fairs at the same time period. The challenge was to create communication that would attract two different types of target groups but still have a homogeneous look for the campaign. We solved this by producing three images that represented the different parts of the fair. Building, kitchen and bathroom supplies and design. The campaign ran all over Stockholm in the shape of ads, outdoor and film.